Monday, 03 June 2013

Ernst & Young support community campaigns by young people

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Fifteen young people have recently completed a 12 week programme called, ‘The Social Apprentice’ aimed at tackling major issues faced by young people in the capital.  Two teams received support from Ernst & Young to design successful campaigns that go from the boardroom into their local communities.

The first group, Team Ignition, focused on the deteriorating relationships between the police and young people in London, following events such as the 2011 Riots. Their project was recently awarded funding from O2Think big and the money will go towards working with Wandsworth Council to implement school-based workshops on the issue.

The second team, Venture, created a campaign entitled ‘Teens under Pressure’ aimed at equipping young people with tools to cope with the pressures they face from their parents and school. Venture have also been awarded money from O2 Think Big to run an event that will raise awareness of the issue.

Ernst & Young supported the campaigns by recruiting industry experts to run skills workshops in graphic design and social media. They also delivered skills workshops on project management.

Mahdi Shariff, Corporate Finance Analyst at Ernst & Young coordinated their support. He said, The passion, the energy, the drive and the vision each young person showed was amazing. Putting that together collectively is truly an unstoppable force for good.’

Alice Copping, Assistant Programme Manager, stated, ‘Ernst & Young not only delivered exciting and interactive workshops, but were committed to enlisting support from their networks. Their support provided encouragement and inspiration to the young, who benefited hugely from their help.’

The programme culminated in a ‘Dragons Den’ style event, hosted by Ernst & Young, where the teams had to present their campaigns to a panel of prominent judges. The event was a great celebration of what the teams had achieved.

Team Ignition

View from the boardroom

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